Perceptions of Islam
What does ‘brand Islam’ stand for and how to counter negative perceptions of it.
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| Can more be done to counter negative perceptions linking religion to violence? [AFP] |
What does ‘brand Islam’ stand for and could more be done to counter negative perceptions linking the religion to violence?
In a special edition, Tuesday’s Riz Khan show is broadcast from Singapore where the Global Brand Forum is taking place.
We ask experts attending the conference if techniques used by companies to portray a positive image, could be adopted to break down negative sterotypes about Islam.
Last year, then US defence secretary, Donald Rumsfeld said the US is losing the media war to al-Qaeda.
Could Muslim communities play a stronger role in shaping perceptions about Islam and if so how should they go about it?
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Riz Khan is also shown every day at 00:00GMT, 05:00GMT, and 09:30GMT.
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