N Macedonia and Greece to decide ownership of name for branding

A committee is to decide, over the next three years, which products may continue to use the term ‘Macedonian’.

Greece has agreed to refer to its northern neighbour, which formerly called itself “Macedonia”, as “North Macedonia” after a long-running dispute with a Greek province that also took the name “Macedonia”.

The next step is for North Macedonia and Greek Macedonia to agree on who will use the name for commercial products.

It’s a dispute that touches on marketing that stretches back to antiquity and still means serious money today.

Al Jazeera’s John Psaropoulos reports.

By John T Psaropoulos