[QODLink]
Riz Khan
The Toyota crisis
Riz discusses whether the Japanese carmaker has become the victim of its own success.
Last Modified: 25 Mar 2010 08:35 GMT

A massive global recall of its vehicles has been quite a shock for the Japanese auto giant which assiduously built a reputation for quality and reliability over the years.

In 2008, it replaced US-based General Motors as the world's largest automaker.

Its lean and efficient business model was known as the "Toyota Way."

It inspired numerous books, and other corporations worked tirelessly to copy its strategy.

But since October 2009, Toyota has suffered major setbacks after it was forced to recall eight million vehicles due to unintended acceleration, braking and floor-mat problems.

JOIN THE DEBATE


Send us your views and get your voice on the air

That created a public relations nightmare causing a drop in sales, triggering law suits as well as a congressional investigation in the US.

Critics say Toyota suffered because it sacrificed quality for growth.

On Wednesday's Riz Khan we ask: Has Toyota become the victim of its own success? And how can Toyota recover from the battering its image has taken after a massive global recall of its vehicles?

Joining the programme will be Jeffrey K. Liker, a professor of industrial and operations engineering at the University of Michigan, and John McElroy, a journalist who hosts an auto-based TV show in the US and reports extensively about the auto industry on the web and radio.

This episode of the Riz Khan show aired on Wednesday, March 24, 2010.

Source:
Al Jazeera
Topics in this article
People
Country
Organisation
Featured on Al Jazeera
An innovative rehabilitation programme offers Danish fighters in Syria an escape route and help without prosecution.
Street tension between radical Muslims and Holland's hard right rises, as Islamic State anxiety grows.
Take an immersive look at the challenges facing the war-torn country as US troops begin their withdrawal.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Featured
Referendum on Scottish independence is the first major election in the UK where 16 and 17-year olds get a vote.
Blogger critical of a lack of government transparency faces defamation lawsuit from Prime Minister Lee Hsien Loong.
Farmers worry about their future as buyers shun local produce and rivers show an elevated presence of heavy metals.
War-torn neighbour is an uncertain haven for refugees fleeing Pakistan's Balochistan, where locals seek independence.
NSA whistleblower Snowden and journalist Greenwald accuse Wellington of mass spying on New Zealanders.
join our mailing list