When a Russian-operated airline came apart 10,000m over Egypt's Sinai Peninsula, killing all 224 on board, what followed was a war of spin.
There have been a few examples of Russian media trying to push conspiracy theories and somehow link the West to the accident.
With various governments having geopolitical stakes in the story - over what happened, and what did not - some media organisations became pawns in the ensuing coverage.
For Egypt's President Abdel Fatah el-Sisi, the disaster needed to be about something other than a bomb on board and a security breach at the Sharm el-Sheikh airport, so as to protect a vital part of the Egyptian economy - tourism.
For Russia's President Vladimir Putin, the crash needed to be about something other than the work of ISIL and the Russian bombing campaign in Syria.
Whereas for the UK, the US and some of their NATO allies, it was an opportunity to underline the risks of Russian involvement in the Syrian war.
Ultimately, the problem with all these competing narratives was governments obscuring the facts and spinning the story to fit their agenda.
Talking us through the media coverage of the plane crash are: Hamid Dabashi, a professor at Columbia University; Marwa Maziad, a columnist at Egypt's Al Masry Al Youm; Mark Le Vine, a professor of History at the University of California; Dmitry Babich, a journalist at Sputnik International; and Ekaterina Zabrovskaya, the editor-in-chief at Russia Direct.
Source: Al Jazeera