Lego has managed with the core Lego brick experience to stay relevant throughout generations.
Lego has cemented its place as the world's biggest toymaker after sales in 2015 leapt by 25 percent compared to 2014.
With seven boxes of Lego sold every second, 62 pieces for every person in the world, and little 'mini-figures' as they're known outumbering real people in the world, Lego has performed spectacularly in spite of the popularity of mobile phones and video games.
Jorgen Vig Knudstorp, the CEO of the Lego Group, joins Counting the Cost to discuss how Lego has managed to stay relevant in the digital age.
Source: Al Jazeera