[QODLink]
Europe
Iconic piano firm eyes China market
Tough economic realities at home drive German brand Bechstein to try to tap the Asian nation's huge demand.
Last Modified: 15 Sep 2012 06:49

Iconic firm Bechstein has been making expensive pianos for 160 years in Germany. Because of economic realities at home, it is now it is changing its tune and looking East.

It plans to make cut-price pianos in China to meet the huge demand there. There are an estimated 80 million pianists in China.

Al Jazeera's Nick Spicer reports from Seifhennersdorf, Germany.

62

Source:
Al Jazeera
Topics in this article
People
Country
City
Featured on Al Jazeera
Italy struggles to deal with growing flood of migrants willing to risk their lives to reach the nearest European shores.
Israel's Operation Protective Edge is the third major offensive on the Gaza Strip in six years.
Muslims and Arabs in the US say they face discrimination in many areas of life, 13 years after the 9/11 attacks.
At one UN site alone, approximately four children below the age of five are dying each day.
Featured
Amid vote audit and horse-trading, politicians of all hues agree a compromise is needed to avoid political instability.
Part of the joint accord aimed at ending the political impasse establishes an independent National Election Commission.
Rights groups say the US prosecution of terrorism cases targets Muslims and are fraught with abuses.
Local painters forgo experimentation to cater to growing number of foreign buyers.
Cyprus is a tax haven and has long attracted wealthy Russians, but it could become a European energy hub.
join our mailing list