[QODLink]
Europe
Iconic piano firm eyes China market
Tough economic realities at home drive German brand Bechstein to try to tap the Asian nation's huge demand.
Last Modified: 15 Sep 2012 06:49

Iconic firm Bechstein has been making expensive pianos for 160 years in Germany. Because of economic realities at home, it is now it is changing its tune and looking East.

It plans to make cut-price pianos in China to meet the huge demand there. There are an estimated 80 million pianists in China.

Al Jazeera's Nick Spicer reports from Seifhennersdorf, Germany.

62

Source:
Al Jazeera
Topics in this article
People
Country
City
Featured on Al Jazeera
An innovative rehabilitation programme offers Danish fighters in Syria an escape route and help without prosecution.
Street tension between radical Muslims and Holland's hard right rises, as Islamic State anxiety grows.
More than one-quarter of Gaza's population has been displaced, causing a humanitarian crisis.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Featured
NSA whistleblower Snowden and journalist Greenwald accuse Wellington of mass spying on New Zealanders.
Whatever the referendum's outcome, energy created by the grassroots independence campaign has changed Scottish politics.
Traders and farmers struggle to cope as restrictions on travel prevent them from doing business and attending to crops.
Unique mobile messaging service, mMitra, helps poor pregnant women in Mumbai fight against maternal mortality.
Influential independence figure has been key in promoting Scottish nationalism, but will his efforts succeed?
join our mailing list