After hitting a high of $1,900 an ounce in early September, the price of gold has fallen to just above $1,500.
European policymakers are struggling to resolve the region's debt crisis, and such fears would normally drive the price of gold higher.
But with the commodity already at such lofty heights, many investors now feel the only really safe bet is cash itself, and hence the selling.
Al Jazeera's Azhar Sukri reports.
Source: Al Jazeera