[QODLink]
Archive
Filmmaker 'exposes' McDonald's

A US filmmaker is so intrigue

Last Modified: 05 Mar 2004 18:09 GMT
The fast-food chain has been criticised for encouraging obesity

A US filmmaker is so intrigued by McDonald's claim its food is nutritious that he has eaten all his meals at the fast-food giant for a month.

The result? Twenty-five extra pounds (12kg), higher cholesterol and an award-winning documentary of his fast-food journey, Super Size Me: A Film of Epic Portions.

   

Morgan Spurlock hit the morning TV shows on Thursday to promote his film on surviving on a McDonald's diet, little more than a day after the company said it would stop oversized portions by the end of the year.

   

His tongue-in-cheek look at America's obesity crisis illustrates the effects of gorging on fast-food fare for breakfast, lunch and dinner.

   

"I felt terrible. You eat this food and you feel great immediately, but right after you get the McStomach aches, the McHeadaches - you get depressed," the New York-based director said on NBC's Today show.

 

Idea

   

Spurlock, 33, said he first got the idea after stuffing himself with a Thanksgiving dinner in 2002. He was lounging on the sofa at his childhood home in West Virginia when he saw a story about a lawsuit filed on behalf of two girls who claimed McDonald's caused their obesity. The suit was dismissed.

   

When McDonald's defended itself by saying its food was nutritious, Spurlock decided to test that claim.

   

"I thought if it's that good for me, I should eat it for breakfast lunch and dinner," he told ABC's Good Morning America show.

 

"You eat this food and you feel great immediately, but right after you get the McStomach aches, the McHeadaches"

Morgan Spurlock,
filmmaker

When he began his McDonald's binge, he weighed 185lb (84kg). He ballooned to 210lb (95kg) by the end. His cholesterol rose by 60 points.

   

McDonald's Super Size option, which includes a 7oz carton of fries and a 42oz fountain soda, has been targeted by critics as contributing to America's obesity problem.

   

McDonald's, the world's biggest fast-food outlet, has given a cool reception to the documentary, which won an award at the Sundance Film Festival in January and is to be distributed across the US later this year.    

 

McDonald's said changes in its menu did not happen because of the movie, but were rather to "support a balanced lifestyle".

   

Spurlock disagreed.

   

"This film had a tremendous impact on their decision to eliminate super-size portions and it is really going to have an impact on people who see the movie on how they see their own diet," he said.

   

Since going off McDonald's, Spurlock has lost about 20lb (9 g), but says the last few are proving hard to shed.

Source:
Reuters
Topics in this article
People
Country
Featured on Al Jazeera
An innovative rehabilitation programme offers Danish fighters in Syria an escape route and help without prosecution.
Street tension between radical Muslims and Holland's hard right rises, as Islamic State anxiety grows.
Take an immersive look at the challenges facing the war-torn country as US troops begin their withdrawal.
Ministers and MPs caught on camera sleeping through important speeches have sparked criticism that they are not working.
Featured
Spirits are high in Scotland's 'Whisky Capital of the World' with one distillery thirsty for independence.
President Poroshenko arrives in Washington on Thursday with money and military aid on his mind, analysts say.
Early players in private medicine often focused on volume over quality, turning many Chinese off for-profit care.
Al Jazeera asked people across Scotland what they think about the prospect of splitting from the United Kingdom.
Blogger critical of a lack of government transparency faces defamation lawsuit from Prime Minister Lee Hsien Loong.
join our mailing list