Canada's oil sands get 'ethical' rebrand

Controversy is stirring as a campaign launches to rebrand oil sands exploitation as "supporting democracy".

    As thousands of people descend on Washington DC to protest against a proposed pipeline to transport oil from Canada to US refineries, a campaign to rebrand the Alberta oil sands is creating controversy.

    Many are alleging the advertising is merely an attempt to divert attention from how the sands devastate the environment and contribute to global warming.

    Al Jazeera's David Mercer has more from Calgary.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    From the US to Afghanistan: Rediscovering the mother who left me

    From the US to Afghanistan: Rediscovering the mother who left me

    Tracee Herbaugh's mother, Sharon, abandoned her when she was born, pursuing a career from which she never returned.

    Could mega-dams kill the mighty River Nile?

    Could mega-dams kill the mighty River Nile?

    For Ethiopia, a new dam holds the promise of much-needed electricity; for Egypt, the fear of a devastating water crisis.

    The evening death came for me: My journey with PTSD

    The evening death came for me: My journey with PTSD

    On a gorgeous Florida evening, a truck crashed into me. As I lay in intensive care, I learned who had been driving it.