Canada's oil sands get 'ethical' rebrand

Controversy is stirring as a campaign launches to rebrand oil sands exploitation as "supporting democracy".

    As thousands of people descend on Washington DC to protest against a proposed pipeline to transport oil from Canada to US refineries, a campaign to rebrand the Alberta oil sands is creating controversy.

    Many are alleging the advertising is merely an attempt to divert attention from how the sands devastate the environment and contribute to global warming.

    Al Jazeera's David Mercer has more from Calgary.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    'We scoured for days without sleeping, just clothes on our backs'

    'We scoured for days without sleeping, just clothes on our backs'

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Unification: Saladin and the Fall of Jerusalem

    Unification: Saladin and the Fall of Jerusalem

    We explore how Salah Ed-Din unified the Muslim states and recaptured the holy city of Jerusalem from the crusaders.