Damaging online posts have emerged as a second battlefront between Big Tech and Australia.
Facebook Inc will fuel more violent unrest around the world unless it stops its algorithms from pushing extreme and divisive content, whistle-blower Frances Haugen has told a British parliamentary committee.
The former employee, who accused the social media giant of putting profit before people at a United States Senate subcommittee earlier this month, said she was encouraged by British plans to force big tech companies to tackle harmful content on their platforms.
Facebook, Haugen said on Monday, saw online safety as a cost and the company lionised a startup culture where cutting corners was good. “Unquestionably it is making hate worse,” she said.
With a focus on the US, the company was willfully blind to its impact on many markets where a lack of local-language staff meant it often failed to understand the toxic or dangerous nature of messages on its platform, she said.
The world’s biggest social network has rejected the charges, with CEO Mark Zuckerberg saying earlier this month that it was deeply illogical to argue that Facebook deliberately pushed content that made people angry.
“Contrary to what was discussed at the hearing, we’ve always had the commercial incentive to remove harmful content from our sites. People don’t want to see it when they use our apps and advertisers don’t want their ads next to it,” Facebook said in a statement on Monday.
The company said it had spent $13bn on keeping users safe and agreed regulation was needed across the industry, adding that it was pleased the United Kingdom is moving ahead with online safety laws.
Facebook, which also owns Instagram and WhatsApp, has been accused by US lawmakers of chasing higher profits while being cavalier about user safety.
The UK is bringing forward laws that could fine social media companies up to 10 percent of their turnover if they fail to remove or limit the spread of illegal content.
“The events we’re seeing around the world, things like Myanmar and Ethiopia, those are the opening chapters because engagement-based ranking does two things: one, it prioritises and amplifies divisive and polarising extreme content and two it concentrates it,” Haugen said.
Haugen in October told the US Senate Committee on Commerce, Science and Transportation that Facebook had devised ways to keep users scrolling even if it was detrimental to their wellbeing.
She also said she provided the documents used in a Wall Street Journal investigation and a Senate hearing on Instagram’s harm to teenage girls. She compared the platform to addictive substances such as tobacco and opioids.
Facebook operates in more than 190 countries and boasts more than 2.8 billion monthly users.
Interior minister seeks tougher laws
Before Monday’s hearing, Haugen met the UK’s interior minister, Priti Patel, who advocates tougher legislation for tech platforms that fail to keep users safe.
Haugen is scheduled to speak at a major tech conference, the Web Summit, next week and in Brussels to European policymakers.
“Facebook has been unwilling to accept even little slivers of profit being sacrificed for safety, and that’s not acceptable,” she said on Monday, singling out Instagram’s impact on the mental health of some young users.
Reuters, along with other news organisations, viewed documents released to the US Securities and Exchange Commission and Congress by Haugen.
They showed Facebook had known it had not hired enough workers who possessed both the language skills and knowledge of local events needed to identify objectionable posts from users in a number of developing countries.