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The French are responding to Europe's stagnant economy by sharing rather than consuming.
People have seen that, statistically, most people with a power drill use it for 12 seconds each year, so now they are wondering: why bother buying one?
The same principle is being extended to a widening range of goods and services - from children's toys to commuting - saving billions in the process.
Advocates for collaborative consumption describe it as a revival of the old way of doing things – sharing, renting, swapping - but for the internet generation.
Al Jazeera's Charlie Angela reports from Paris.
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