Video Duration 02 minutes 17 seconds

Holland renamed: Just use ‘The Netherlands’, says government

Dutch government wants to officially use ‘The Netherlands’ in promotional material, as part of rebranding exercise.

Struggling with an overflow of tourists, the Dutch government wants to officially drop “Holland” from its promotional campaigns and use “The Netherlands” instead.

It wants to promote more sustainable tourism and encourage visitors to check out other cities beyond its capital.

Al Jazeera’s Bernard Smith reports from Amsterdam.