UK parties heat up online election campaigns

As political parties fight for undecided UK voters ahead of next month’s general election, they are increasingly turning to online platforms.

As the United Kingdom‘s political parties fight for undecided voters ahead of next month’s general election, they are increasingly turning to online platforms.

Much of the content is slick and well-produced, but they are also creating amateurish memes designed to go viral.

Al Jazeera’s Nadim Baba reports from London.