Video Duration 02 minutes 52 seconds

How Armenia’s revolution became a brand

A new culture of resistance is emerging in Armenia as artists express the feelings of the people on the streets.

Nikol Pashinyan has been elected as Armenia‘s new prime minister, days after former PM Sargsyan resigned.

Pashinyan has become hugely popular among Armenians after spearheading weeks of mass protests against the ruling party.

His messaging has been so effective, he and the movement have become like a brand.

Al Jazeera’s Robin Forestier-Walker reports from Yerevan.