bradley effect

Video: Race and US opinion polls

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 Obama’s poll lead assessed in terms of ‘Bradley effect’  
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According to polls, Barack Obama has a six or seven per cent lead over John McCain in popular support.

But polls have been wrong, because sometimes people lie to pollsters – especially when it comes to race, where people surveyed may support a black candidate in public and then vote for a white one on their secret ballot.

Rosiland Jordan reports on the so-called Bradley Effect.

 
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