Mixed benefits of slick cancer campaigns

Creative campaigns help raise a lot of money for some forms of cancer treatment, but other ones feel left out.

    Pink ribbons, growing moustaches in November and exhausting runs are some of the successful projects which have raised cancer awareness around the world and, more importantly, millions of dollars. 

    The slicker the campaign, the bigger the donations. But Al Jazeera's Rory Challands reports from London, this does not necessarily help the cause of all cancer research.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    'We scoured for days without sleeping, just clothes on our backs'

    'We scoured for days without sleeping, just clothes on our backs'

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Daughters of al-Shabab

    Daughters of al-Shabab

    What draws Kenyan women to join al-Shabab and what challenges are they facing when they return to their communities?