McDonald’s eyes slice of Italy’s food market
US fast food giant plans 100 more restaurants as it seeks to take bigger bite out of country’s food industry.
Published On 1 Feb 2013
Italy’s unemployment rate is close to the eurozone average at just over 11 per cent and the economy has been in recession since the middle of 2011.
One company that is planning a big expansion is the US fast-food giant McDonald’s, which plans to open 100 more restaurants in Italy by 2015.
Italy arguably invented fast food with the Pizza, but Macdonald’s wants to take a bigger bite out of the country’s food industry.
Al Jazeera’s Charlie Angela reports from Rome.
Source: Al Jazeera