Hollande cultivates unpretentious image

Leader of French Socialist party has placed himself as antithesis of presidential rival Sarkozy's 'bling, bling' image.

    Francois Hollande, the leader of France's Socialist party, is widely tipped to be the country's next president.

    Since early on in his career, Hollande has cultivated a stolid, unpretentious image - an appearance that he has put in contrast with that of Nicolas Sarkozy, the incumbent, who has had what the French media refer to as a "bling bling presidency".

    Al Jazeera's Jacky Rowland reports from Correze, in southwestern France, where Hollande first built his political career.

    SOURCE: Al Jazeera


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