K-pop culture building on Psy's success

South Korean pop has become a global phenomenon and K-pop artists are building on its success.

    South Korea's most prestigious music awards show takes place later in Malaysia.

    Psy, who had the worldwide hit "Gangnam style", will be performing.

    The South Korean government is hoping his success will help sell more of the country's music across the globe.

    Al Jazeera's Florence Looi reports from Seoul.

    SOURCE: Al Jazeera


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