Dreamworks deal animates film industry
Joint venture with Chinese animation companies pumps in money but content must appeal to the West.
Published On 18 Feb 2012
The movie studio behind blockbusters such as “Kung Fu Panda” is joining forces with three Chinese film companies to make animated movies in China.
The deal has triggered excitement in a depressed American movie market.
Even so, industry analysts are warning that the road to China may not be easy.
Al Jazeera’s Mereana Hond reports.
Source: Al Jazeera