Tobacco giant fights Australia over brand ban | Australia News | Al Jazeera

Tobacco giant fights Australia over brand ban

Philip Morris says new cigarette packets with dire health warnings and stripped of company logos will hurt business.

    Phillip Morris is taking legal action against a new law in Australia aimed at reducing smoking. The legislation bans commercial branding on all cigarette packets from next year - the first of its kind worldwide. 

    The tobacco giant wants the Australian government to strike the measure or pay up billions of dollars in projected losses.

    Al Jazeera's Gerald Tan reports.

    SOURCE: Al Jazeera


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