Demand for ivory endangers African elephants

Conservationists say attempts to curb poaching are failing and the solution lies in tackling demand for ivory.

Conservationists are fighting a losing battle to protect the African elephant.

They say attempts to stem the flood of illegal ivory to Asia are failing and the answer is to tackle demand.

Al Jazeera’s Peter Greste reports from Kenya’s Samburu Game Reserve.

Source: Al Jazeera