Countries showcase their wares at Olympics

Nations participating in London 2012 Games are using global event to market their cultures and cuisines.

    The Olympic Games provide an excellent marketing opportunity for brands looking to build exposure targeted at an international audience.

    The coveted promotional activity also provides a chance for countries to market themselves at London 2012.

    Hospitality houses are being used to showcase international cuisines and cultures.

    Al Jazeera's Rory Challands reports from London.

    SOURCE: Al Jazeera


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