President Barack Obama's visit to Cuba last week, the first by a US president in almost 90 years, is the latest step in a gradual diplomatic thaw between the two countries.

For a Cuban journalist, the story is about lifting the embargo. For a North American journalist, the angle is human rights. These are two very different perspectives. In Cuba we have a saying that says it all: 'The bartender thinks in a way, and the drunk person thinks in another.'

Fernando Ravsberg, Cartas desde Cuba

The visit, so rich in symbolic value, got a lot of play in the US media.

But for many Cubans, the tone and the framing of the coverage revealed cliches that said more about the American media's own preconceptions about Cuba than it said about the story.

Cuba's own state media coverage - and the state controls every major news outlet on the island - was suspicious both of the US and of domestic voices calling for reform. So it, too, played to type.

For close to a century, the US embargo on Cuba has entailed a lot more than travel restrictions.

With the media narrative almost entirely managed by the US, and national Cuban media completely state-owned, what does the visit actually mean for the media? And with the US no longer controlling the message, what kind of change can be expected?

The Listening Post's Marcela Pizarro reports on the blind spots and tunnel visions that come with reporting on and from Cuba.

Source: Al Jazeera