For Indian news outlets they are known as the "Big Four" – topics that are surefire ways to sell newspapers and get people to watch news broadcast. 

This is a phenomenon that you find around the world where the voice of the nation is seen to be the voice of a middle class.

Kamala Visweswaran, author of Uncommon Cultures

The topics are politics, big businesses and big money, celebrities - which usually means Bollywood, and of course, the Indian obsession with cricket.

It is a news mix that has featured heavily during the exponential growth of Indian media over the past 25 years, but it has also pushed the stories of roughly two-thirds of India's population to the margins, the edges of the news agenda.

In a country of 1.2 billion people, more than 800 million live and work in rural areas.

Despite that, and the vast array of news outlets in India, those outlets only had one full time rural affairs editor. And his job disappeared, when the daily paper he worked for The Hindu was restructured.

According to that former rural affairs editor, in India's villages, you do not look for stories, they kick you in the face. The problem is there is almost no-one working the beat.

The Listening Post's Meenakshi Ravi reports on the curious case of the Indian media's rural blind spot.

Source: Al Jazeera