Inside Story

Is Twitter still relevant?

Twitter is marking 10 years since its creation, chirping its way on to the social networking scene.

A mere 140 characters is all it takes and within seconds, your thoughts on everything from the weather to global events are available to millions around the world.

It has been 10 years since Twitter chirped its way on to the social networking scene and established its significance.

World leaders and celebrities alike use Twitter, and it has been cited as a catalyst for political change.

But it is not attracting many new users.

Although it has more than 300 million active monthly users, that is far fewer than Facebook’s 1.5 billion.

Its stock price fell to an all-time low this year, forcing the company to bring back one of its founders, Jack Dorsey, as chief executive.

But can Twitter still compete? Or has it seen its best days?

Presenter: Folly Bah Thibault

Guests:

David Garcia – senior researcher at the Swiss Federal Institute of Technology and computational social scientist 

Madalyn Sklar – Twitter marketing strategist

Aral Balkan – digital activist and chief lead designer at the social enterprise Ind.ie