They were all sold, they were equally distributed across North America, some in Europe, the Middle East is covered and also the Asian side of this world.

Stephan Winkelmann, CEO, Lamborghini

In honour of Ferruccio Lamborghini's 100th birthday, Lamborghini recently unveiled the limited edition supercar, the Centenario.

Despite having not started production, all 40 models of the car, which produces 770 horsepower and top speed of more than 217 mph, were sold out.

But at a cost of around $1.9m, who bought the car and why has it managed to sell so easily?

Stephan Winkelmann, the CEO of Lamborghini, joins Counting the Cost to discuss where the company and the luxury car market is heading.

Source: Al Jazeera