#ILookLikeAnEngineer: Women fire back at negative response to tech ad
Campaign seeks to ‘redefine’ the image of engineers to combat stereotypes of women in STEM.
A woman’s appearance on a tech poster received a flurry of comments that were widely deemed sexist, triggering a counter hashtag confronting stereotypes of women engineers. Platform engineer Isis Wenger started #ILookLikeAnEngineer as a response to the overwhelming attention she received after being featured in her company’s ad recruitment campaign.
Published On 4 Aug 2015