The Stream

Feminist #MyChoice video featuring Bollywood actress faces backlash

A viral video by Vogue India emphasising importance of women’s freedom of choice criticised for “hypocrisy”.

A recently released video promoting women’s freedom of choice is generating widespread reactions throughout India. The video, entitled “My Choice”, is a part of #VogueEmpower, Vogue India’s social awareness initiative launched in October. Directed by Homi Adajania and written by Kersi Khambatta, the video features 99 women, including Bollywood star Deepika Padukone. It has been viewed more than two million times so far.