The Stream

Israel buys tweets to promote Gaza escalation

PM Netanyahu steps up PR efforts on social media.

Using public relations efforts to build public support for military action is not a new idea. But spending money on tweets to shape global perceptions may be the next frontier for such efforts. Hayes Brown, Editor at ThinkProgress, posted this screenshot of a promoted tweet from the official Twitter account of the Prime Minister of Israel, seeking to build support for an escalation of Israeli military operations in Gaza.

Published On 16 Jul 2014