PM Netanyahu steps up PR efforts on social media.
Using public relations efforts to build public support for military action is not a new idea. But spending money on tweets to shape global perceptions may be the next frontier for such efforts. Hayes Brown, Editor at ThinkProgress, posted this screenshot of a promoted tweet from the official Twitter account of the Prime Minister of Israel, seeking to build support for an escalation of Israeli military operations in Gaza.
— Hayes Brown (@HayesBrown) July 15, 2014