Marshall McLuhan predicted how social media and technology would impact the masses in the 1960s.
Media Theorised
About the show
Want to understand the media better? Here are five thinkers to help you read against the grain: Ronald Barthes, Noam Chomsky, Stuart Hall, Marshall McLuhan, and Edward Said.
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According to Chomsky, media operate through 5 filters: ownership, advertising, media elite, flak, and the common enemy.
Think of ‘Orientalism’ as a lens. Use it when you read the media: Spot stereotypes. Decode fictions....
Hall gives us the tools to understand how media representation is always imbued with ideology – and...
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French philosopher Barthes would have seen the TV screen as a cultural text – there to be read, interpreted, decoded.