Iconic piano firm eyes China market
Tough economic realities at home drive German brand Bechstein to try to tap the Asian nation’s huge demand.
Published On 15 Sep 2012
Iconic firm Bechstein has been making expensive pianos for 160 years in Germany. Because of economic realities at home, it is now it is changing its tune and looking East.
It plans to make cut-price pianos in China to meet the huge demand there. There are an estimated 80 million pianists in China.
Al Jazeera’s Nick Spicer reports from Seifhennersdorf, Germany.
Source: Al Jazeera