London 'logo police' stifle Olympic profits

Businesses complain Olympics sponsors and organisers are going overboard with brand security‎.

    With just over a week to go before the start of the 2012 Summer Olympic Games, many London businesses are hoping to cash in on the tourist boom.

    Smaller enterprises, however, say they will miss out because of restrictions on using the Olympic logo.

    Event organisers say more than a billion dollars in sponsorship could not have been raised without the protection from unauthorised use of branding and "ambush marketing".

    Some believe that kind of corporate thinking is killing off the spirit of the games.

    Al Jazeera's Andrew Simmons reports.

    SOURCE: Al Jazeera


    YOU MIGHT ALSO LIKE

    Cricket World Cup 2019 Quiz: How many runs can you score?

    Cricket World Cup 2019 Quiz: How many runs can you score?

    Pick your team and answer as many correct questions in three minutes.

    Visualising every Saudi coalition air raid on Yemen

    Visualising every Saudi coalition air raid on Yemen

    Since March 2015, Saudi Arabia and a coalition of Arab states have launched more than 19,278 air raids across Yemen.

    Remembering Chernobyl

    Remembering Chernobyl

    The fallout from the Chernobyl nuclear power plant explosion remains as politicised as ever, 28 years on.