Qatar Foundation to adorn Barcelona

Spanish football giant sign $218m shirt sponsorship deal with non-profit Qatar Foundation.

    The new deal will see Qatar Foundation's name placed alongside the existing UNICEF logo on Barcelona's shirts  [AFP]

    Barcelona have signed a $218m shirt sponsorship deal with the Qatar Foundation, the non-profit organisation concerned primarily with education projects in the Middle East.

    The deal ends Barcelona's 111-year-old history of refusing commercial shirt sponsorships.

    The total value of the five-and-a-half year deal, announced by the Catalan club on Friday, could rise to $224m.

    The club will get $19.7 million for the second half of this season, $39.5 million for each of the following five seasons, and up to $6.5 million in bonuses for titles won.

    Barca will place the Qatar Foundation name on their shirts alongside the existing logo for UN children's agency UNICEF, which they have sported for the five years while forgoing the riches of commercial sponsors.

    The Qatar Foundation was set up in 1995 by the Sheikh Hamad bin Khalifa Al-Thani, the Emir of Qatar,  to foster education, scientific research and community development in Qatar, the Middle East and beyond.

    Qatar, the tiny energy-rich Gulf Arab country, was picked by FIFA on December 2 to host the 2022 World Cup.

    Despite success on the field, Barcelona are struggling financially.

    The club posted a loss of $104.96m last season and have debts of $582m.

    SOURCE: Agencies


    YOU MIGHT ALSO LIKE

    Survivor stories from Super Typhoon Haiyan

    Survivor stories from Super Typhoon Haiyan

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    We Are Still Here: A Story from Native Alaska

    We Are Still Here: A Story from Native Alaska

    From Qatar to Alaska, a personal journey exploring what it means to belong when your culture is endangered.