Internet domain for Asia launched

Businesses and governments can now register for .asia web addresses.

    General public will be allowed to bid from February for .asia web addresses

    "Our research has found that Asia is one of the most searched-for terms and by having a .asia website, your ranking on Google or Yahoo will become much higher."

      

    "It provides an easier way to direct customers to your products"

    Edmon Chung, DotAsia

    Prices for website addresses can range from as little as $10 to several hundred dollars, depending on their desirability, Chung said.

      

    Businesses with trademarks, governments and official bodies will be allowed to register website addresses ending with the suffix during the initial offer period.

     

    Meanwhile, the general public will be allowed to bid from February.

      

    Firms and global brands from both inside and outside Asia were likely to be interested, and the suffix would act as a complement to country-specific domains such as .cn for China and .jp for Japan, Chung said.

     

    Auction

     

    He expects tourism bodies to be some of the first groups bidding for domain names, especially those with Asia-specific slogans, such as Hong Kong's "Asia's World City" and "Malaysia. Truly Asia."

      

    The initial bidding period will be used to try and prevent disputes between organisations and individuals vying for a specific domain name, Chung said.

      

    If several claims are deemed equally valid, they will eventually be settled by an auction run by the non-profit group.

      

    Leading domains, which include .asia, country-specific suffixes and around 20 generic names, such as .biz or .org, are regulated by the US-based Internet Corporation for Assigned Names and Numbers - with specific addresses sold through registrars.

    SOURCE: Agencies


    YOU MIGHT ALSO LIKE

    'We were forced out by the government soldiers'

    'We were forced out by the government soldiers'

    We dialled more than 35,000 random phone numbers to paint an accurate picture of displacement across South Sudan.

    Interactive: Plundering Cambodia's forests

    Interactive: Plundering Cambodia's forests

    Meet the man on a mission to take down Cambodia's timber tycoons and expose a rampant illegal cross-border trade.

    Pakistan's tribal areas: 'Neither faith nor union found'

    Pakistan's tribal areas: 'Neither faith nor union found'

    Residents of long-neglected northwestern tribal belt say incorporation into Pakistan has left them in a vacuum.