Activists seek cooler place for polar bear

Social media leveraged to move Yupi, who has lived in a zoo in Mexico for her entire 20 years, to a much colder place.

    Animal rights activists have stepped up their campaign to urge authorities to move a polar bear in Mexico to another country with a more appropriate environment for an animal from the Arctic.

    Social media has been a pivotal tool in helping protest organisers push for Yupi, the 20-year-old bear that has lived in a zoo in the northern city of Morelia for her entire life, to be sent to a much colder place in Canada.   

    Adam Raney reports from Morelia on how the "Save Yupi" campaign shows Mexico, like other countries around the world, is moving towards online activism.

    SOURCE: Al Jazeera


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