Instagram unveils new video service app

IGTV will increase Instagram's video time limit from one minute to 10 minutes for most users.

    Instagram unveils new video service app
    Facebook-owned Instagram recently crossed 1 billion users, up from 800 million users nine months ago [EPA]

    Social network Instagram is loosening its restraints on video in an attempt to lure younger viewers away from YouTube.

    Facebook-owned Instagram said on Wednesday it was adding a section dedicated to long-form video, expanding beyond its photo-sharing app roots in a competition among streaming services for consumers' time.

    Instagram Chief Executive Kevin Systrom announced at an event in San Francisco that the section would be called IGTV and feature videos from rising internet celebrities and artists.

    Systrom told The Associated Press that he hopes IGTV will emerge as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults.

    The IGTV will increase Instagram's video time limit from one minute to 10 minutes for most users, and accounts with large audiences will be able to distribute programs lasting up to an hour.

    It will give Facebook more opportunities to sell advertising.

    The initiative comes as parent company Facebook struggles to attract teens, while also dealing with a scandal that exposed its leaky controls for protecting users' personal information.

    Instagram, which Facebook bought for $1bn six years ago, recently crossed 1 billion users, up from 800 million users nine months ago.

    SOURCE: AP news agency


    YOU MIGHT ALSO LIKE

    Survivor stories from Super Typhoon Haiyan

    Survivor stories from Super Typhoon Haiyan

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    We Are Still Here: A Story from Native Alaska

    We Are Still Here: A Story from Native Alaska

    From Qatar to Alaska, a personal journey exploring what it means to belong when your culture is endangered.