Data scandal: Ethical questions surrounding micro-targeting

Al Jazeera takes a look at micro-targeting and the ethical questions around the practice.

    Facebook is promising to end partnerships with several data brokers that help advertisers target people on the social network.

    The company is trying to limit the fallout from allegations that the British firm, Cambridge Analytica, improperly accessed user data to influence the 2016 US elections.

    Al Jazeera's Jonah Hull takes a look at micro-targeting and the ethical questions around the practice.


    YOU MIGHT ALSO LIKE

    'We scoured for days without sleeping, just clothes on our backs'

    'We scoured for days without sleeping, just clothes on our backs'

    The Philippines’ Typhoon Haiyan was the strongest storm ever to make landfall. Five years on, we revisit this story.

    How Moscow lost Riyadh in 1938

    How Moscow lost Riyadh in 1938

    Russian-Saudi relations could be very different today, if Stalin hadn't killed the Soviet ambassador to Saudi Arabia.

    Daughters of al-Shabab

    Daughters of al-Shabab

    What draws Kenyan women to join al-Shabab and what challenges are they facing when they return to their communities?