Data scandal: Ethical questions surrounding micro-targeting

Al Jazeera takes a look at micro-targeting and the ethical questions around the practice.

    Facebook is promising to end partnerships with several data brokers that help advertisers target people on the social network.

    The company is trying to limit the fallout from allegations that the British firm, Cambridge Analytica, improperly accessed user data to influence the 2016 US elections.

    Al Jazeera's Jonah Hull takes a look at micro-targeting and the ethical questions around the practice.


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