Rising fridge use improves lives in India

Name: Rising fridge use improves lives in India
Uploaded: 2014-09-19T12:13:03Z
Duration: 1 min 53 s
Description: As country’s economy improves, unprecedented refrigerator ownership helps many of the poor sustain themselves.

As country’s economy improves, unprecedented refrigerator ownership helps many of the poor sustain themselves.

01:53

In India, the use of fridges is growing along with the economy. But currently only about a quarter of households own one.

Al Jazeera’s Faiz Jamil reports from New Delhi on how refrigerators are improving lives for the poor and the middle class, while still facing traditional competition.

Source: Al Jazeera