“We believe everyone has a story worth hearing. There are seven billion people to listen to on the planet right now. Al Jazeera exists to cover the people often ignored; people whose voices must be heard – but who are often neglected by mainstream media.”
Al Anstey, Managing Director of Al Jazeera English
Al Jazeera English has made virtue of putting real people on its billboards and television commercials rather than its own star presenters and correspondents. The channel’s new brand campaign is its largest marketing push to-date, and the slogan Hear the Human Story was unveiled at its global launch in South Africa today.
The women of India needed a voice so Sampat spoke up
Sampat Pal endured abusive men and corrupt officials in some of India’s poorest communities, so she fought back. Her struggle has grown into a movement for women’s rights. The Gulabi Gang now has over 400,000 members challenging injustice.
Every time he installs a bottle their faces light up
Illac Diaz is tired of poor communities in the Philippines not having electricity. His innovative project has found a way around exorbitant costs with a cheap and safe lighting solution. The idea has spread globally and now the lives of people in more than 350,000 homes are a little brighter.
The most difficult project he has had as an architect was rebuilding his life
Jose was a successful architect for more than 20 years. When the financial crisis hit Spain he, like many others, lost everything and was forced to live in his car and survive on one Euro a day. He now works as a tour guide in Barcelona and his life is slowly turning around.
Kiki got Hutus and Tutsis drumming to the same beat
Kiki Katese lost her family during the Rwandan genocide when around one million people died. In the aftermath, she was determined to help survivors deal with the trauma. So, she started the first all-women drumming group where tribal allegiance is left at the door and women stand proudly together.
Openin g his school taught everyone a lesson
Rajesh Sharma was so determined to help educate the poorest of New Delhi’s children that he did not allow a lack of qualifications, funds or facilities stand in his way. He now teaches 100 pupils a day in his makeshift school under a bridge.
Most Surgeons would not make the cut in this theatre
Dr Moulay Rachid Hafidi is determined to give Syrian refugees the best medical care possible. Zataari refugee camp houses over 80,000 refugees so it is a daunting task. Specialising in women and childbirth at the Moroccan-run field hospital, he performs up to six consecutive surgeries a day.