US zooms in on soft power bid
Has Barack Obama’s policy of “smart power” worked in trying to shift the world’s perception of the US?
Published On 21 Aug 2012
Barack Obama, the US president, has tried to distance his politics from that of previous administrations with a policy called “smart power”.
It is the use of softer methods to promote democracy and coalitions – at home and abroad.
But this has not always worked.
Al Jazeera’s Rosiland Jordan reports from Washington.