Country embarks on publicity campaign to counter negative effects of drug-related violence.
Mexico was been mostly shielded from global economic problems thanks to a free trade agreement with the United States which gives it access to the world’s largest consumer market.
Despite the brisk trade, experts have said reforms are needed to ensure sustained growth, particularly in the labour and energy sectors.
With a presidential election set for 2012, there is hope the nation’s next leader will promote policies that will help the half of the country’s population that still lives in poverty.
Al Jazeera’s Frank Contreras reports from Mexico City.