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In Pictures: India’s poll graffiti

Walls of Shillong in northeast India come alive with graffiti as electoral authorities exhort eligible voters to cast their ballot.

Graffiti on the walls of Shillong exhort all eligible voters to come out on voting day and cast their ballot
Graffiti on the walls of Shillong exhort all eligible voters to come out on voting day and cast their ballot
By 
Bijoyeta Das
14 Mar 2014
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India is set to hold general elections and it is showing on the walls of Shillong.

Meghalaya state’s provincial capital in India’s northeast has come alive with state-sponsored graffiti, exhorting voters to cast their ballot.

Holding Indian elections is a logistical challenge. Polling this time in the country of more than a billion people would be held in nine phases, and some 815.4 million people are eligible to vote. Nearly a million polling stations would be set up across the country – ranging from hills and plains to desert – and an estimated 11 million personnel pressed into service to conduct the vote.

But equally challenging is to energise eligible voters to vote. More than 65 years after Indian independence and 15 general elections later, some do complain of election fatigue. Not many are happy with political parties, their leaders or their policies, and have lost hope that elections can change things around. Turnout therefore sometimes is low.

Election authorities, however, are taking no chances. In Shillong, they are wooing voters through graffiti under the Systematic Voters’ Education and Electoral Participation programme.

Akshay Rout, Director General of Election Commission of India, says it is part of a targeted initiative to “bridge disconnect between youth and the system”.

“Our aim is maximum enrollment and maximum participation,” says Donny Malcolm Wallang, additional district commissioner, Shillong.

Elections in India are always a colourful affair. The graffiti are further adding to it.

Graffiti artists are working overtime to spread the message around
Graffiti artists are working overtime to spread the message around
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Election officials say the initiative is primarily aimed at bridging the gap between youth and the system
Election officials say the initiative is primarily aimed at bridging the gap between youth and the system
Indian democracy will get stronger if more people turn out to vote, officials point out
Indian democracy will get stronger if more people turn out to vote, officials point out
Some 814.5 million voters are eligible to vote this time. Twenty-three million of them are aged between 18 and 19
Some 814.5 million voters are eligible to vote this time. Twenty-three million of them are aged between 18 and 19
No effort is being spared to encourage and enthuse the first-time voters to cast their ballot
No effort is being spared to encourage and enthuse the first-time voters to cast their ballot
The inititiave is particularly crucial in India(***)s northeast, where locals often complain of alienation from the mainland
The inititiave is particularly crucial in India(***)s northeast, where locals often complain of alienation from the mainland
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Women are also being urged to briefly put aside their chores and come out to vote
Women are also being urged to briefly put aside their chores and come out to vote
In a country of more than a billion people, citizens are being told that every single vote counts. 
In a country of more than a billion people, citizens are being told that every single vote counts. 
About 11 million personnel would be deployed across the country for the elections. But its success depends more on the scale of mass participation
About 11 million personnel would be deployed across the country for the elections. But its success depends more on the scale of mass participation
The upcoming general elections would be the 16th in post-independent India - the world(***)s largest democracy
The upcoming general elections would be the 16th in post-independent India - the world(***)s largest democracy

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