There are more models of colour, but is fashion really diverse?

Fashion labels are increasingly hiring ethnic minority models, but more is needed to achieve sustainable representation, according to industry insiders.

Somriddho Dasgupta, 20, has modelled for several big brands, including Nike and Foot Asylum [The Meyer Studios]

London, United Kingdom – In September last year, fashion weeks were held in the cultural powerhouse cities of New York, London, Milan and Paris as part of the Spring/Summer 2021 season.

Overall, 41.3 percent of models were people of colour, a slight increase from the previous season, which had a rate of 40.6 percent, according to The Fashion Spot, an online magazine that monitors diversity in the industry.

However, with the next round of fashion weeks to begin on Sunday, critics say last season’s marginally improved figure was a show of tokenism.

They believe much more needs to be done to achieve real diversity – both in front of and behind the camera – while collectively trying to shift industry attitudes to achieve fundamental change.

Tired stereotypes

Somriddho Dasgupta is a 20-year-old androgynous model who has lived in the United Kingdom since 2016 after emigrating from India and has worked with big names, including Nike and Foot Asylum.

But he feels marginalised and says one of his first experiences in the industry was exploitative and “dehumanising”.

“A startup brand said it wanted to work with me because I was an androgynous model of colour. It sounded very cool,” he told Al Jazeera by phone.

“It seemed like they were trying to be inclusive. However, when I arrived at the shoot, I was the only ethnic minority. All the other models in the campaign were white. I didn’t think much of it at the time. However, in hindsight, I realised they were using me as an accessory to seem inclusive and diverse. It felt a bit dehumanising.”

In recent years, Black, Asian and ethnic minority models have increasingly denounced certain ways they are treated differently when it comes to styling.

Beauty brands have been criticised for not making foundation shades that are suitable for people with darker skin tones. There is also rising criticism about a lack of hairstylists able to cater to non-white models.

But ultimately, stereotyping and fetishisation are the greatest concerns.

“I remember featuring in an advert for a bank, which was eager to include Indian people. The clothes they gave me were very, very, stereotypical. They gave me open-toe sandals and applied makeup to me in a way that made me look super sweaty. It’s not an accurate representation of Indian people,” Dasgupta said.

In Europe, where many of the world’s most popular designer brands are rooted – including Louis Vuitton and Gucci – there is also a lot of work to be done to achieve representation.

While New York and London saw more models of colour in their fashion weeks last September, Milan and Paris saw a slight drop, according to The Fashion Stop.

“There is diversity in many areas, but in leadership roles – alongside many other sectors – we have seen structural barriers to diversity. This needs to change,” Tamara Cincik, head of Fashion Roundtable, a UK think-tank focused on influencing policy to make fashion fairer, told Al Jazeera.

She is working on the UK’s first policy paper focusing on representation and inclusion in the industry.

The barriers for people working in the fashion industry from ethnic minority backgrounds are “deeply embedded and need to change”, she said.

“If a child’s grades are marked down by college teachers who don’t understand or value their creative references and work, this impacts their grades across the board and, ultimately, the perception of them as they enter the workforce.

“If a promotion is denied to those from marginalised groups, then how can they reach leadership roles? The evidence we have garnered for our paper has repeatedly highlighted these structural barriers.”

King, 27, says more needs to be done to level the playing field for ethnic minorities in the fashion industry [Kudzai King]

For Kudzai King, a 27-year-old Zimbabwean fashion photographer and model who moved to the United States in 2013 to pursue his ambitions, it is a question of equality.

“The problem is the amount of extra work people of colour have to do – sometimes 10 times more – to enjoy the very same success as their white counterparts,” he told Al Jazeera.

He has enjoyed a fruitful career since, having worked for the likes of Vogue Italia and other reputable names.

But he says more needs to be done to level the playing field.

Despite the difficulties, however, King is confident the landscape is changing.

“The work we’re doing with fashion executives will bear fruit in due course. The future looks bright.”

Source: Al Jazeera