Thai anti-smoking ad goes viral
Producers plan to make more versions of the commercial, aiming to recreate its success in other markets.
Published On 10 Jul 2012
A new anti-smoking ad in Thailand uses children to educate adults about the dangers of smoking.
The ad was a joint project between a health foundation and an advertising agency, and though the commercial has only been released online, it seems to have had an immediate impact.
Al Jazeera’s Wayne Hay reports from Bangkok.