Apple users in Japan, Vietnam, Malaysia to pay more for apps
California-based company says new prices will take effect from next month.
Apple customers in countries including Japan, Malaysia, Pakistan, South Korea and Poland will pay more for apps and in-app purchases from next month, the tech giant has announced.
The California-based company said in a blog post on Monday that prices will take effect from October 5. The new prices will also affect customers in Egypt, Sweden, Vietnam and all jurisdictions that use the euro.
The changes also reflect new regulations for Apple in Vietnam that require the firm to collect and remit value-added tax (VAT) and corporate income taxes (CIT) set at 5 percent, the company said.
Trevor Long, a tech industry analyst based in Sydney, Australia, said the changes would have the biggest impact on app purchases priced at the lowest tiers.
“I think it’s important to remember that Apple doesn’t set the price of an item, be that an app or an in-app purchase, but they do set the pricing increments available to developers and publishers. Apple tweaking their pricing structure is most likely to affect those on the lowest pricing tier, with those developers unable to drop their prices to the next level down,” Long told Al Jazeera.
“That said, customers are unlikely to flinch at the changes as in most cases they are the smallest expense, though in reality customers should take this as an opportunity to question any and all of their app subscriptions.”