Amazon.com Inc’s Prime Video streaming service on Tuesday issued a rare apology to its Indian viewers for some scenes in its original political drama series Tandav, which allegedly offended Hindu religious beliefs.
Tandav, a Hindi word meaning “fury”, stars top Bollywood actors. In several states, it has faced police complaints and court cases alleging the show had depicted Hindu gods and goddesses in a derogatory manner and offended religious beliefs. Lawmakers from India’s ruling nationalist Bharatiya Janata Party have also criticised it.
In a statement titled “Amazon Prime Video Apologizes”, the company on Tuesday said it deeply regrets that viewers considered certain scenes to be objectionable.
Amazon apologises “unconditionally to anyone who felt hurt,” it said, adding that the company will continue to develop content while respecting the diversity of audiences’ culture and beliefs.
The Tandav controversy escalated last week when police in the northern state of Uttar Pradesh questioned one of Amazon’s top executives for hours in one case filed against the show.
Asked about the company apology, a senior state police official, speaking on condition of anonymity, said authorities would continue investigating the matter.
Shows on streaming platforms such as Netflix and Amazon Prime have often faced complaints in India for obscenity or offending beliefs, but the latest controversy involving the Amazon show Tandav is among the highest-profile cases.
An Indian media and entertainment industry executive said Amazon’s apology was unprecedented and showed that big US conglomerates can capitulate to political or cultural demands. The executive spoke on condition of anonymity.
In January 2020, Amazon founder Jeff Bezos attended a Prime Video event in Mumbai with Bollywood stars and announced it would double down on its investments. He said Prime Video was doing well globally “but nowhere it’s doing better than India”.
India is a critical growth market for Amazon, where it has committed investments of $6.5bn, with interests in e-commerce, video streaming, cloud computing and other areas.
Amazon is currently also facing calls for a ban after Reuters news agency reported last month that the US firm had for years given preferential treatment to a small group of sellers on its India website and used them to circumvent the country’s strict foreign investment regulations.