Shopping spree: US retail sales jump most in seven months

US retail sales surged 5.3 percent in January, surpassing analysts’ expectations and suggesting Americans took their $600 stimulus cheques and hit the shops.

After some states eased coronavirus pandemic restrictions, Americans took advantage of their ability to shop and eat out, which helped drive spending along with the latest round of $600 stimulus payments from the government [File: Nam Y Huh/AP Photo]

U.S. retail sales surged in January by the most in seven months, beating all estimates and suggesting fresh stimulus checks helped spur a rebound in household demand following a weak fourth quarter.

The value of overall sales increased 5.3% from the prior month after a 1% decline in December, Commerce Department figures showed Wednesday. It was the first monthly gain since September and all major categories showed sharp advances.

Ahead of the report, the median estimate in a Bloomberg survey of economists called for a 1.1% monthly gain in retail sales.

A surge in Covid-19 cases curbed spending at year-end, but since then, virus cases have ebbed and states have started to ease some restrictions on businesses and activity. The ability to shop and eat out, paired with the latest round of $600 stimulus payments, helped drive spending in the month across a variety of categories.

The jump in retail sales could further embolden Republican opposition to President Joe Biden’s $1.9 trillion stimulus plan, which many in the GOP say is too big. Even so, Democrats are on track to narrowly pass the package without Republican votes, and the data could also be held up as evidence of how critical relief payments are to the economy and jobs.

The report shows that when fiscal aid “arrives to household balance sheets, it does get turned around fairly quickly and materializes in economic activity,” Michael Gapen, chief U.S. economist at Barclays Plc, said on Bloomberg TV.

With another stimulus package likely in March, “we should see a pretty rapid acceleration in demand and household spending as we move into the into the second quarter, which could be continued if vaccinations continue apace, and mobility gradually recovers over time,” Gapen said.

Online Shopping

Nonstore retailers, which includes online stores, rose 11%, the most in two years. Food services and drinking places rose 6.9% as restrictions eased at restaurants and bars across the country. Furniture stores, and electronics and appliance merchants also saw double-digit gains in the month.

The so-called “control group” subset of sales, which excludes food services, car dealers, building-materials stores and gasoline stations, rose 6%, the largest gain since June.

Gas station receipts rose 4%, which at least in part reflected higher fuel prices. The retail figures aren’t adjusted for price changes, so sales could reflect changes in gasoline costs, sales — or both. At the end of January, the average nationwide price for a gallon of gasoline was $2.42 — roughly in line with pre-pandemic prices.

A separate report from the Federal Reserve on Wednesday showed manufacturing extended its recovery in early 2021. Output rose in January by more than forecast, though it remained 1.9% below the pre-pandemic level.

Other data from the Labor Department showed producer prices increased 1.3% in January, the biggest gain in records dating back to 2009, driven by broad-based gains in categories including portfolio management, energy and food.

The core measure, which excludes energy and food, jumped by 1.2% — also the most in records — over the prior month. Meanwhile, a report last week showed the core consumer price index — a key measure of prices paid by U.S. consumers — was unchanged in January for a second straight month, pointing to the pandemic’s lingering restraint on inflation.

U.S. stocks opened lower on Wednesday, as Treasury yields hovered at their highest level in a year.

Seasonal adjustment factors also played a role in the stronger-than-expected figures.

“We did not see the typical upswell in retail sales during the holiday season, which meant hefty seasonally adjusted declines,” Stephen Stanley, chief economist at Amherst Pierpont Securities, wrote in a note. “Retail sales on a not seasonally adjusted basis were down by more than 17% in January, but that was a much more moderate drop than what we typically see in the month, so the seasonal adjusted figure was up sharply.”

Digging Deeper

  • Sales increased 5.8% from a year earlier on an unadjusted basis
  • Department store sales rose 23.5% from the prior month
Source: Bloomberg