Countries showcase their wares at Olympics
Nations participating in London 2012 Games are using global event to market their cultures and cuisines.
Published On 7 Aug 2012
The Olympic Games provide an excellent marketing opportunity for brands looking to build exposure targeted at an international audience.
The coveted promotional activity also provides a chance for countries to market themselves at London 2012.
Hospitality houses are being used to showcase international cuisines and cultures.
Al Jazeera’s Rory Challands reports from London.
Source: Al Jazeera