Apple tops Google in brand wars
Computer maker deemed the world’s most valuable brand, beating software giant Google for the first time.
Measuring a brand’s worth is an imprecise art. Apple has nevertheless been deemed the world’s most valuable.
At $153 billion, according to a new survey, it accounts for about half the company’s market capitalisation and nearly 10 times its estimated value five years ago.
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Tech companies also populate the top ranks. There are good reasons they dominate the list – and why they’re prone to big swings in value.
The survey, by a subsidiary of WPP, estimated the earnings resulting from big brands and attempted to put a multiple on them to account for future growth.
The result is a tech-heavy list. Google, at $111 billion, ranks second, IBM is third and Microsoft fifth.
Al Jazeera’s Rob Reynolds has the story from Los Angeles.